Radio City in Liverpool was incredibly successful for several key reasons, making it one of the most popular independent local radio (ILR) stations in the UK, especially in the late 1970s and 1980s.

Why Was Radio City So Popular?

1. A Strong Local Identity – Unlike BBC Radio 1, which had a national focus, Radio City was deeply connected to Liverpool. It reflected the city's unique sense of humor, music, and culture, making it feel more relevant to listeners.

2. Charismatic DJs & Presenters – The station had some legendary presenters, including Pete Price, Phil Easton, Billy Butler, and Terry Lennaine, who became local celebrities. They built a loyal following through their personalities and engaging shows.

3. Great Music Mix – Radio City played a mix of chart hits, rock, soul, and emerging music trends, which suited Liverpool’s diverse musical tastes. Shows like Phil Easton’s "Great Easton Express" were especially influential in promoting rock music.

4. Community Engagement – The station was highly interactive, running competitions, phone-ins, and charity events. Listeners felt like they were part of a community rather than just passive listeners.

5. Football & Local News – Being in a football-mad city, Radio City provided strong coverage of Liverpool FC and Everton, offering match updates and discussions that resonated with fans. They also had a solid reputation for local news and journalism.

6. The Tower & Branding – Broadcasting from St. John’s Beacon (Radio City Tower) gave the station a distinctive home, and it became an iconic part of Liverpool’s skyline, reinforcing its presence in the city.

7. Limited Competition – In the early years, Radio City had little competition aside from BBC stations. By the time more ILR stations emerged, it had already built a loyal listener base.

Even when UK radio changed in the 1990s and 2000s, Radio City remained dominant in Liverpool, later evolving into Radio City 96.7 and continuing to be a strong regional brand.

Now you can wear this iconic Hoody, in all sizes from Adult small to 5XL.

And if you'd like a matching mug, make this the ideal gift for a fan! Just use the drop down menu at checkout to add one of our fantastic standard size, dishwasher proof mugs to your order.

This is a top-quality AWD Hoody cotton unisex tee shirt with hard-wearing, sharp vinyl print which will last and last. Postage is free and we aim to despatch within 24 hours of purchase. Thanks for looking.

Condition: NEW

Brand: AWDis 

Fit: Regular Fit

Sleeve Type: Long Sleeve

Material: Cotton

Garment Care: Machine Washable

Recommendations: Wash at 40 degrees max,avoid tumble drying

Sizes available

Small 34 -36" Chest

Medium 38 -40" Chest

Large 42/44" Chest

XL 46/48" Chest

2XL 50/52" Chest

3XL 54/56" Chest

4XL 58/60" Chest

5XL 62/64" Chest