Motown Records was a Black-owned record label that achieved crossover success with white audiences, playing a crucial role in the racial integration of popular music. The label fostered a distinct and influential "Motown Sound" that blended pop and soul, making it the most successful soul music label. Motown also excelled at developing and promoting artists, ensuring they had a polished image and well-crafted performances.
Crossover Success and Racial Integration:
Motown successfully integrated Black music into mainstream pop culture, breaking down racial barriers and introducing Black voices and faces to a wider audience. Their music was popular with both Black and White audiences, achieving a level of mainstream success that was unprecedented for a Black-owned label.
The "Motown Sound":
Motown created a distinct sound that became a signature of the label. It featured a strong backbeat, sophisticated melodies, and killer hooks. The music was carefully crafted and designed to sound good on car radios, contributing to its widespread appeal.
This sound was characterised by a blend of pop and soul, appealing to a broad range of listeners.
Artist Development and Image:
Motown invested in developing its artists, providing them with training in vocal technique, stage presence, and choreography. They created a polished and professional image for their artists, contributing to their mainstream appeal. This systematic approach to artist development helped ensure that each act was well-packaged and ready for success.
In-House Production and Quality Control:
Motown had a talented in-house production team, including the Funk Brothers, who provided backing tracks for many of their hits. They also had a strong focus on quality control, ensuring that every aspect of their records was carefully crafted. This attention to detail contributed to the high quality and consistency of Motown's output.
Legacy and Impact:
Motown's music shaped the national conversation during the Civil Rights era and beyond, providing a platform for Black voices and experiences. The label's success helped pave the way for future generations of Black artists and the mainstreaming of soul music.
Motown's influence on music and culture is still felt today, and the label's legacy continues to inspire artists and fans around the world. 

Now you can wear this iconic T shirt, in all sizes from Adult small to 5XL.

This is a top quality Heavy Cotton tee-shirt with hard-wearing, sharp vinyl print which will last and last. Postage is free and we aim to despatch within 48 hours of purchase, although larger sizes may take a little longer. Thanks for looking.

Condition: NEW

Neckline: Crew Neck

Fit: Regular Fit

Sleeve Type: Short Sleeve

Material: Cotton

Garment Care: Machine Washable

Recommendations: Wash at 40 degrees max, avoid tumble drying

Sizes available

Small 34 -36" Chest

Medium 38 -40" Chest

Large 42/44" Chest

XL 46/48" Chest

2XL 50/52" Chest

3XL 54/56" Chest

4XL 58/60" Chest

5XL 62/64" Chest

This is a brand new, top quality Gildan Heavy cotton unisex tee shirt product.

Postage is free, using Royal Mail tracked 48.